Mature Fashion Models

There’s a growing demand these days for mature fashion models. If you’re over age 40 and think you’d make a good fashion model, learn more about what it takes to become a mature fashion model.

The Demand for Mature Fashion Models

When people think of models, they typically picture tall, anorexic young women. While a number of glamorous high-fashion models seem to fit this profile, many other women are needed for all types of modeling jobs. Catalog models, for example, tend to look more natural, and may weigh a bit more or have a more "girl next door" look than the sultry-eyed high-fashion model.

Modeling Work for Seniors

Most savvy marketers know that people respond best to advertising images that reflect their target audience. Companies are seeking lovely senior women to become fashion models to attract new customers. Senior models appear in commercials for everything from insurance to beauty products.

There are a number of catalogs which focus on classic clothing that looks good on mature bodies but isn’t frumpy or old-fashioned. As the Baby Boomer generation ages, the demand for fashionable, quality clothing suited to a mature figure and lifestyle has never been greater.

Other modeling opportunities for seniors include television and print advertising campaigns. The famous Dove soap campaign, for example, featured senior models that exemplified how Dove’s products kept their skin looking beautiful.

Breaking Into Modeling

So what does it take for men and women to become mature fashion models? First and foremost, modeling agencies look for natural, attractive people. Fit, trim seniors have a better chance of breaking into modeling. You must love to be in front of the camera and not afraid to be a bit of a performer, acting out various parts as the photographer or shoot supervisor directs.

While there’s no one type that is sought after for senior models, in general, the agencies look for:

• Mature men and women age 40 and over
• Good skin (although not necessarily perfectly free from wrinkles or age spots)
• Slim, toned body
• A natural beauty that shines through the camera and lights up photographs

Most agencies recommend for individuals interested in modeling submit several natural, candid photographs of themselves. Agencies don’t necessarily want glamour shots or special pictures, just pictures that show your face and full body from the front and in profile. This gives the agencies a good feel for how well you’ll photograph when pictures are taken by a professional. There’s no need when breaking into the business to spend a lot of money on a portfolio. Wait until an agency shows interest in you before contacting photographers.

Be sure to select a becoming hairstyle and clothing. You needn’t look trendy or glamorous in your sample pictures. Strive instead for a natural, classic style to show your beauty.

To find a modeling agency that accepts mature candidates, contact local modeling agencies and ask if they handle this niche market. Some agencies handle special categories, such as petites, plus sizes, ethnic models and seniors. If you live near New York, Chicago, Los Angeles or another major city, you will have a much easier time finding a modeling agency that accepts seniors, especially New York, the center of the fashion industry. These cities have many agencies catering to a variety of niche markets.

Agencies and Advice for Mature Models

You can find more information on modeling on the following sites.

• Fashion provides an overview of breaking into the modeling business. While it’s geared towards young women entering the field, much of the advice pertains to anyone interested in a modeling career.
• Model Scouts offers specific advice for mature women seeking a career in modeling. They work with agencies who look for active seniors to model clothing and appear in advertisements..

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