Discrimination Against the Elderly

Internet sites often engage in ageism by targeting younger demographics.

Discrimination against the elderly is a bias against the elderly based on their age and not on individual merit of the individual. While discrimination usually refers to negative behavior, it can also refer to increased generosity and kindness towards the age group because of their age.

About Discrimination Against the Elderly

In cases of discrimination against the elderly, the discrimination may also include acts of psychological and physical punishment:

  • Older employees may be forced to take early retirement or phased out of their employment situations
  • Age limits implemented preventing more mature employees from taking advantage of educational programs
  • Limits on available public transportation, diminishing quality of life
  • Discounts for seniors offset some of these issues
  • Lack of supportive education to overcome diverse barriers in technology

Society maintains a stereotype about elderly Americans. In many ways, the stereotype is negative associated with perceptions about aging. This negative stereotype is perpetuated by jokes and common phrases such as old fart, over the hill, older than dirt and more. This prejudice against the elderly is likely to shift as a person ages.

For example, in 2009, baby boomers (people born between 1946 and 1955) will make up 28% of the population. That's 74 million Americans who are between the ages of 46 and 63. As this generation ages meeting the needs of the aging population will become more critical to avoid ageism and age discrimination.

Reverence for Youth

Respect for the elderly is important because history matters. Family educators recognize the contribution of elderly family members not only to the adult generation, but also to grandchildren and great-grandchildren. Respecting the elderly means respecting their need for medical care, Medicare, Medicaid, educational services and even their needs as viable shoppers and watchers in the television market.

CBS television, for example, attracts more viewers in the mature and elderly demographic than other network. Marketing dollars and television shows on most networks including daytime television tend to skew towards the younger demographics because modern American culture reveres youth. To be old is to have one foot in the grave.

Arguably, older actors and actresses are replaced by younger, sexier versions every ten to fifteen years. Even senior citizens who look fantastic for their age are considered remarkable because they look so young, not because of their age and experience. Actresses like Susan Lucci and Jane Seymour fall into the elderly age brackets, but they are not thought of that way because of their youthful appearances.

Negating Stereotypes

Mentally ill, physically ill, senile, useless, isolated, poor and impotent are the most common stereotypes associated with aging. Overcoming these stereotypes is a vital part of day to day life for seniors. The key to overcoming these stereotypes is to live life to the fullest, enjoy regular exercise, mental stimulation and social activities with others.

Discrimination Victims

Are you or some you love a victim of elderly discrimination? The following sites provide services and assistance to help you:


Aging Tip: Don't live life based on the expectations of others, but on personal satisfaction.

Discrimination Against the Elderly